Media Strategy Burger King - 1588 Words

{Foreword} The following is Media Strategy for Burger King. The Media Strategy explains how messages are delivered to consumers. It involves identifying the characteristics of the target audience, who should receive messages, and defining the characteristics of the media. The analysis consists of the following sections, completed by the proceeding team member: †¢ Communications Objectives: †¢ Target Audience: †¢ Recommended Media Rationale: †¢ Other Communications Tools to Be Used Description : †¢ Continuity Recommendation: †¢ Gantt chart for 12 months: {Communications Objectives} Building brand image and awareness using integrated marketing communications is Burger King’s top goal. Burger King will target this towards men aged†¦show more content†¦{Other Communications Tools to be Used Descriptions} Public Relations: Currently, Burger King is in partnership with the Public Relations Firm Coltrin Associates. They utilize executive leadership and communication teams to convey the vision, strategy, and consumer messaging in a highly visible and credible way. Burger King will work with this PR firm to always promote the Burger King image and to help with the media if legal or controversial issues arise. Shows/Exhibits: Burger King sometimes uses in-store exhibits to attract a diverse crowd. For example, a Burger King in Kayenta has a Navajo Code Talkers Display which illustrated the Navajos ability to code tactical messages in World War II. Exhibits such as this will hopefully get new customers or stimulate old customers to come back. Personal Selling: Burger King uses personal selling when consumers purchase food at their locations whether it be in the drive-thru or in-store. Asking questions, for instance, if customers would like to try a new featured item or add French fries or onion rings to their order engages the consumer in personal selling. The consumer wanted to make a purchase and Burger King made a sale using personal communications. Promotions: Promotions such as the recent Indiana Jones movie include posters around their store, on their website and include a â€Å"Kingdom of the Crystal Skull† toy in the kid’s meals. The partnership promotion is to get consumers excitedShow MoreRelatedBurger King: Promoting a Food Fight1464 Words   |  6 PagesBACKGROUND Burger King History and success is a proof of excellent franchising and advertising strategies. The company starts in 1954 thanks to James McLamore and David Edgerton that have the idea of a fast-food store with always low prices. First in Miami, then this two entrepreneurial guys realize that advertising was the way to expand its business beyond Florida, with its first commercial on TV in 1958, when the television was in excellent popularity. With the product known by almost everyoneRead MoreMARKETING SEGMENTATION, TARGETING AND POSITIONING OF BURGER KING1072 Words   |  5 PagesSEGMENTATION, Targeting and positioning of BURGER KING Background The following is the analysis the segmentation, targeting positioning of Burger King. Burger King Corporation is founded by James McLamore and David Edgerton, beginning the legacy of flame-broiled beef and commitment to quality ingredients and friendly service. BURGER KING is the second largest fast food hamburger chain in the world. Nowadays, more than 11 million guests visit BURGER KING Restaurants around the world. When back toRead MoreBurger King : A Great Place For Run A Business, Like Burger Kings Essay997 Words   |  4 Pagesgreat place to run a business, like Burger King. It has couples and families living in it with expanding income. Littleton is growing and is a main route with light rail to Denver. Our focus Burger King is located on University Boulevard, one of the busiest roads in the city. It is a free standing building in a strip mall and across the street from Arapahoe High School. On the other side is a townhouse complex. Overall, this is an ideal spot for Bur ger King. Quicklook: Direct Competition - McDonald’sRead MoreEssay on Burger King Organizational Change859 Words   |  4 PagesBurger King’s strategy is to dominate globally – goal- in the fast food market –scope - by having low cost and premium food items and efficiently producing them -competitive advantage (Mitchell). They believed that low prices would create a higher demand for their product - logic. Before they decided to restructure Burger King was structured traditionally with a full executive team, cubicles and daily cross-functional meetings. The company decided to change the architecture of their firm and useRead MoreProduct Objective For A Target Market Essay868 Words   |  4 Pagesto diet. Our main objective is to provide a Quality high end product to customer not quantity or low cost. Create awareness of the product in the market Price Objective: Our objective is to set a high price for a high end product. As we have made a burger that is healthier because of quality ingredient used so price is not that low. Customers can buy value meals and kids meals at bundle prices that are more affordable than buying food items separately. Distribution objective for a target market: WeRead MoreThe Power Within Wal-Mart1154 Words   |  5 PagesBurger King Beefs up Global Operations James E. Payton Columbia Southern University Burger King Beefs up Global Operations According to Daniels, Radebaugh, and Sullivan (2011), Burger King is the world’s largest chain of flame-broiled fast food restaurants. Its core competency is its flame-broiled burgers, whereas other fast food hamburger joints serve fried burgers or no burgers at all, Burger King offers the unique flame-broiled burgers with any options that a customer might like, consumersRead MoreBurger King Case Analysis1533 Words   |  7 PagesBURGER KING VIEWPOINT This case was analyzed from the point of view of Burger King’s Marketing Manager. TIME CONTEXT The case happened in September of the 2010. STATEMENT OF THE PROBLEM †¢ How to minimize the negative feedback/perception of the company’s buy-in from a private company? †¢ What measures could Burger King do to dethrone McDonald’s as well as hold off the challenge of a number of other chains that were growing in size and competitive power? STATEMENT OF THE OBJECTIVESRead MoreMarketing Plan For New Brand830 Words   |  4 Pagesthe fast king headquarter has requirements that each branch stores should has normalized and unitized design style, the fast king headquarter will provide standardized design drawings to our investors, those steps can lay the groundwork for advertising our new brand â€Å"the Fast King Burger†. The second important thing is how to choose the right means of propaganda, our goal is that spent less money to get the best advertising effect. Before advertising we should choose advertising media, because choosingRead MoreBurger King Case Study1295 Words   |  6 PagesBackground Burger King is a global  chain  of  hamburger  fast food restaurants  headquartered in  unincorporated  Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King,in  Jacksonville, Florida. After Insta-Burger King ran into financial difficulties in 1955, its two Miami-based franchisees,  David Edgerton  and  James McLamore, purchased the company and renamed it Burger King. Over the next half century the company would change hands four times, with its third set of ownersRead MoreBurger King s Brand Identity Essay1398 Words   |  6 Pagesconsumer experience with the brand. Brand Identity Burger King’s brand identity relies heavily on their signature menu item the Whopper and the brand’s relation to the fast food giant McDonald’s. According to Burger King, â€Å"more than 11 million guests visit BURGER KING ® restaurants around the world. And they do so because our restaurants are known for serving high-quality, great-tasting, and affordable food. Founded in 1954, BURGER KING ® is the second largest fast food hamburger chain in the

Technology in the Classroom Essay - 1294 Words

As we progress further into the 21st century, our society is quickly becoming more and more integrated to technology. The creations of new laptops and tablets, and the easy access to new and improved phones have driven younger generations to recruit to these advances as well. The quick and widespread implementation of these technological advances has shaped the new way we conduct our daily lives, as well as how knowledge is processed and taught in our classrooms. Todays technology provides teachers, as well as students, with opportunities for teaching and learning that were impossible in the past. Technology is being used as a tool to promote human learning, not just calculators, but including Smart Boards, tablets (iPads), video†¦show more content†¦When asked to write, young students often struggle to express their ideas on paper because they are concentrating on how the write the specific letters, however through the use of technology â€Å"students enhance their writi ng because they are not concentrating on how to write the letters, but on the flow of ideas† (Hertzog and Klein 27). Students have successfully improved their writing skills through the use of technological advancements while still going back to the â€Å"old fashioned way† of hand-writing. Based on experiments done by Hertzog and Klein, they have found many advantages to using technology in early childhood classrooms. While many supports the idea of technology being implemented in educational plans, there are many who oppose and argue that technology in todays classroom can take away important learning time and can also turn educational experiences into games for students (Klaus 1). However, technology must be appropriately used and with well trained teachers that can assist students to use these technological advancements for their educational benefit. As Kenny mentions, integrating technology into the schoolroom is hard work and can only succeed whenShow MoreRelated Technology In The Classroom1000 Words   |  4 Pagesstandard expectations on standardized test scores. Many teachers in the district do not use technology in their classrooms. Many teachers are older teachers who have been in the district for several years and teach the same way they did when they first started teaching. I am part of the district’s technology committee. It is a widely held belief that if technology were incorporated into the classroom, student assessment scores would raise significantly and the students would be provided a moreRead MoreTechnology Is The Implementation Of Technology Into The Classroom Essay1670 Words   |  7 Pagesimplementation of technology into the classroom. Originally I wanted to write a paper on how schools should focus on managing the sizes of their classrooms, but that is something very difficult for an administrator to control. Technology has become increasingly more utilized in schools around America. Technology is important because it allows the teacher to find multiple ways to teach an assignment and the students learn in a hands on environment. But putting a piece of technology into every student’sRead MoreTechnology And Its Impact On The Classroom1571 Words   |  7 PagesTechnology in the school has become an increasingly challenging and somewhat disruptive aspect in today’s educational system. In order to maintain what is considered the status quo, schools have focused their energy and resources on banning cell phones, wireless Internet and blocking social networking sites like Facebook and Twitter in schools. However, as technology continues to grow in our society outside of the school, many believe that effectively involving these technologies into the classroomRead MoreUsing Technology in the Classroom1265 Words   |  5 PagesTechnology has developed far quicker in the last fifty years than ever before in the history mankind. It has influenced the way we all live in countless ways including how we learn. In a culture that has become increasingly reliant on technology, it is not shocking that technology has become part of the permanent setting in our schools and classrooms. Technology is changing the landscape of education, modernizing how educators teach, how children learn and how parents contribute in the process. TheRead MoreTechnology And Its Impact On The Classroom1313 Words   |  6 PagesTechnology in the Classroom In our progressive society, we are all aware of the development of technology and the effect it has had on daily lives. People use technology as a way to communicate with each other, a form of entertainment, or as a tool to give them instant information at all times. Technology has a significant influence on many different parts of society. Concerning education, certain electronic devices such as computers, smart boards, and tablets assist the learning process for studentsRead MoreTechnology And Its Impact On The Classroom1277 Words   |  6 Pages Technology in Classroom Ali Boholaiga Kathrine Barrett ELI 084 Technology in Classroom Technology is all over our minds and concerns whether in regard to social impact, dependency or its use at educational institutions. It is currently the most debated issue in our modern society. Technology, it is believed, will become necessary for our survival in the future. It is the agent who will preserve the human race. The use of technology in classrooms is one example thatRead MoreIntegrating Technology Into The Classroom Essay843 Words   |  4 PagesIntroduction Technology has turned the world into a global village and altered teaching and learning. It brings about change in the classroom. Integrating technology into the classroom has gained much ground in countries across the world. The concept of technology integration is now viewed as an important tool to teaching and has gained the interest of many researchers who investigated effective of assimilating technology into the curriculum (quote). According to Almekhafi Almeqdadi (2010), theRead MoreThe Effects Of Technology On The Classroom1328 Words   |  6 PagesUnited States spend about nine hours using technology, according to a recent report (Common Sense Media). This nine hours is more time than teenagers spend sleeping, completing homework, or interacting with family. In recent years, constant access to the internet and social networking sites has created an addiction- a reliance that today’s youth can’t navigate around. Simultaneous with the greater presence of techn ology is greater success in the classroom. Over the past decade, the number of studentsRead MoreThe Impact Of Technology On The Classroom987 Words   |  4 PagesTechnology has been in the world for decades. Whereas, the more technology improves, the more people are relying on using it. For example, one of these ways is introducing technology to the school system. As the graph below shows how teachers used technologies in the classroom. Granted that, by the next academic year, mobile devices will be available for 1-to-1 computing for half the K-12 student and teacher population in the United States, according to Futuresource Consulting Ltd., a research andRead MoreTechnology and Classroom Learning1107 Words   |  4 PagesRunning Head: Technology and Learning Technology and Classroom Learning Technology plays a vital role in enhancing the level of learning and instruction in the classroom. Keeping this view in mind, I would implement both hardware and software technology in my Comprehensive Technology Plan. The basic hardware, which I would like to include, is Apple laptops Mac Book as they are easily portable and have all the necessary options required for online learning. High quality of webcam in Mac Book

Lars and His Psychosocial Development in Life Free Essays

I will use Erikson’s Psychosocial Theory of Human Development and Bronfenbrenner’s Ecological Systems theory to explain the key issues experienced by Lars and his psychosocial development in life. Lars is a socially awkward young man who dislikes any form of physical contact. He lives alone in his deceased parent’s garage apartment. We will write a custom essay sample on Lars and His Psychosocial Development in Life or any similar topic only for you Order Now Lars’ life starts to get interesting when a new employee (Margo) starts to express interest in him. One day, Lars told his brother Gus and sister-in-law, Karin that he met Bianca (a sex doll Lars ordered) and would like to invite her to their place for a meal. Lars treated Bianca like his girlfriend. Gus and Karin were overwhelmed and wanted Lars to see Dagmar, a town doctor and a psychologist. They convinced Lars that Bianca has low blood pressure and to bring her in for weekly treatments, creating an opportunity for Dagmar to see Lars. Dagmar told Gus and Karin that in order for Lars to benefit, the community got to be involved and accept Bianca. This acceptance of their relationship allowed healing to occur for Lars (Elliott, 2002). Based on Erikson’s Psychosocial Theory of Human Development, Stage 1 (Trust vs Mistrust), the lack of dependable family members during Lars’ childhood resulted in Lars developing a sense of mistrust and insecurity. This resulted in him putting his feelings into Bianca, a sex doll, who is inanimate and not able to hurt him. Based on stage 2 of Erikson’s theory (Autonomy vs Shame ; Doubt), children start to gain more personal control and independence. Failure to do so creates a sense of inadequacy and self-doubt. Due to the pressure people around Lars finding him a girlfriend, Lars’ imagination created Bianca. He is in control of the development and outcome of their relationship. The society that Lars was in was supportive and assuring. Thus, it helped Lars to gain autonomy and will in surviving the real world (with Bianca) by himself. There is also a scene where Lars brought Bianca to Cindy’s birthday party and tried to connect with others through dancing, relating to Stage 3 of Erikson’s Theory (Initiative and Guilt). Lars tried to explore his own character by trying to mingle on his own. Lars also became distressed when mentioned that Karin is nearing the end of her pregnancy. Dagmar reassured Lars that Karin’s baby will be fine even as his experience is otherwise. This is reflective of Stage 4 of Erikson’s theory (Industry vs Inferiority), where Lars felt inferior in not having a mum like other children do. In Stage 5 (Identity vs Role Confusion), one starts self-discovery, especially in their sexual identity. Lars asked Gus about the concept of masculinity. This helped Lars when he became aware of his attraction towards Bianca. His attraction to Margo has now reached the point where he feels compelled to tell her that he could never cheat on Bianca. Margo assures him that she is not asking him to cheat on Bianca. However, she states genuinely how much she wishes she could find a man with his characteristics for herself. In the final scene of the movie, Lars’ healing is almost completed, when Bianca â€Å"dies†. Before Lars kills off Bianca, he presses a kiss to her lips, something he would not do before. This shows that the child’s mind-set Lars once had, now psychologically matches that of his age. Lars has shown physical intimacy towards the doll. He not only overcome his fear of touch but using the doll the way it’s originally intended to be. Lars further proves to be more in touch with an adult psychological being when he asks Margo to go for a walk, just the two of them, after the funeral. With the help of Bianca, Lars was able to grow and heal, and form relationships with other human beings. This is being seen in Erikson’s theory sixth stage of intimacy vs isolation. In Bronfenbrenner’s Bio-Ecological Theory, there are five (Microsystem, Mesosystem, Exosystem, Macrosystem, and Chronosystem) levels in an environment affecting the child. Microsystem refers to the immediate environment we are in touch with after birth (Bronfenbrenner, 1979). In Lars’ case, there is a lack of interactions with immediate family members. Thus, he depended on the safety of his relationship with Bianca to slowly become at ease with people, exhibiting the creativity characteristic in clients who are innately self-healing (Bohart ; Tallman, 1999). Moving deeper into the model, Mesosystem is closely linked with the Microsystem. Lars was able to escape his delusional thoughts through interactions with his surroundings (church members, Dagmar, Margo). The indirect influence in his Exosystem (moving deeper) where his large neighborhood and family members play a part in helping him. With an entire community supporting Lars’ construction of reality, the community becomes like a kingsley Hall (Barnes ; Berke, 2002) where everyone normalizes the experiences of one another. In treating Bianca as a real person, Lars is able to deal with issues that occur as the relationship develops. This is being seen through the Macrosystem in his beliefs and values influencing Lars deeply and even â€Å"cured† his illness indirectly. The last stage of chronosystem comes in play includes how his neighborhood addressed the situation and the societal norms on mental health and having them being so positive, it influences Lars in his development growth As time progresses, Lars is able to connect better with others. In summary, Lars created a perfect partner for himself that makes connections with others and himself indirectly. It requires also others who are willing to enter his world. Without this, Lars would have been labeled psychotic and given drugs. When the unreal Bianca is treated by everyone as real, Lars is able to emerge as a real person. What to ponder would be if Lars does not have a supportive community will he be cured and to what extent his denial and delusion will be left. How to cite Lars and His Psychosocial Development in Life, Papers

Strategy of General Electric & Apple-Free-Samples for Students

Question: Discuss about the Competitive Strategy of General Electric and Apple. Answer General Electric General Electric is the An American multinational company. It was established on 15 April 1892. The company deals in various products such as oil, gas, energy, water, aircraft engines, appliances, electrical distribution, electric motors, finance, health care, locomotives, weapons, wind turbines, lighting and software (GE 2017). The company is selected because it provides a great example of an excellent company. It is ranked in Fortune 500 countries of USA. In good as well as hard times the company did what others can only wish for. It always lies ahead in the game and sets targets for others to follow therefore it is one of the most admired and successful company. In the beginning, General Electric is only targeted at the business to business marketing for electric sector. The company grew so much because it diversified the product portfolio and designed various marketing campaigns. The theories that can be held responsible for the current market standing of the company are a theory of business transformation, the theory of intellectual leadership and stakeholder theory. Theory of business transformation means bring changes according to the dynamic environment needs i.e. adding and subtracting to the business portfolio to strengthen the competitive advantage (Elliot 2011). GE showed an example of a constantly evolving company. It has added various products to its product portfolio and eliminated various processes that became obsolete with the time. Today the company has almost 11 diverse product sectors. The company always has framed its culture in such a way that its employees act like entrepreneurs, they recognise the changing trends in the environment and come up with dynamic ideas to deal with the changes. The company has not only undergone product portfolio expansion it has undergone reorganisation and cultural transformation. People inside General electric have a healthy disrespect for history. They are flexible to change according to need and are not burdened by the past. The other theory is a theory of business transformation. Theory of intellectual leadership defines the types of leaders that aim to transform the society by proving the clear insights to the future. These leaders tend to change the behaviour of others by providing them with the view that how their idea can impact the future state or society (Nohria and Khurana 2010). General Electric has not only established intellectual leadership in the organisation it has managed it since hundred years. The company always focuses on developing managerial talent in the organisation. In the years 1980s and 1990s the company started focusing on leadership managem ent to develop the culture of global management. The other theory is stakeholder theory, this theory states that managers have the study to satisfy all the stakeholders of the company but this should be done within the legal political and ethical boundaries (Garvare and Johansson 2010). The company does every possible effort to serve all the stakeholders in a possible way. The company aims to satisfy its customers by providing them with the innovative and high- tech products. The company is has adopted the digital industrial strategy which will make it worlds largest digital industrial company. A concerted push was made by GE to ensure transparency for maximising shareholders interests. Apple Apple is an American multinational company. It was founded in 19776 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company deals in computer electronics, computer software and electronic services. Companys most trending products are iPhone, iPad and Mac book. Current CEO is Apple is Tim Cook (Apple 2017). Apple is worlds largest company of information technology and second largest mobile manufacturer. Apple is perceived as an excellent company in the industry because it has an established brand name. The company never fails to deliver innovatively and quality assured products to its customers. Therefore it is the market leader in the industry. Apple was recognised as worlds most valuable brand in Forbes article. The credit of Apple success is often given to its former CEO, Steve Jobs who brought it to this height. Apple always manages to be a step ahead in the completion and has always been in top position. The major theories and concepts that can be applied to the success of apple are innovation, strategic alliance and customer satisfaction. Theory of innovation is also known as diffusion of innovation theory. This theory explains how advancements gain traction and spread throughout the organisation over the time. This advancement can be new products, ideas or moves (Lundvall 2010). Apple has been in the spotlight for its innovative products. It offers a range of products that are dynamic and different. The company consistently keeps on changing the business plan and processes according to the environment. The company cultivates the culture of innovation and creativity in the organisation. The company always spends in res earch and development so that its team can come up with more innovative ideas. Apple always identified the next big thing and provided it to customers before the competitors. The next thing that helped Apple to attain current market position is a strategic appliance. A strategic alliance can be defined as partnering with the competitor (Teng 2007). The company at different times partnered with different competitors depending on the need. Apple entered into strategic alliance with Microsoft where Bill Gates invested $150,000,000 in the company. Apple also manufactured various mobile parts for its competitor Samsung. This reduced the threat of rivalries and helps the company to gain a competitive edge in the market. This is the witty technique used by the company to lie ahead of competitors. The next theory on which Apple works is the theory of customer satisfaction. According to this theory, the customer is the king of the market and companies must work to maximise customer benefit ( Oliver 2014). The company works in every possible way to maximise customer benefit. It provides the customer with a premium quality product which is an essential component for customer satisfaction. The customer realised that retail store was not able to provide best customer services, therefore, the company decided to open its own retail stores worldwide. It created simple and easy to use products for its customers. The company also handled customer complaints very effectively. Apple always provides a very quick response to customer service References Apple, 2017. Apple Site Map, viewed on 16 August 2017 from https://www.apple.com/sitemap/ Elliot, S., 2011. Transdisciplinary perspectives on environmental sustainability: a resource base and framework for IT-enabled business transformation.Mis quarterly,35(1), pp.197-236. Garvare, R. and Johansson, P., 2010. Management for sustainabilitya stakeholder theory.Total quality management,21(7), pp.737-744. General Electric, 2017. About us, viewed on 16 August 2017 from https://www.ge.com/about-us/building Lundvall, B.. ed., 2010.National systems of innovation: Toward a theory of innovation and interactive learning(Vol. 2). Anthem Press. Nohria, N. and Khurana, R. eds., 2010.Handbook of leadership theory and practice. Harvard Business Press. Oliver, R.L., 2014.Satisfaction: A behavioral perspective on the consumer. Routledge. Teng, B.S., 2007. Corporate entrepreneurship activities through strategic alliances: A Resource?Based Approach toward Competitive Advantage.Journal of Management Studies,44(1), pp.119-142.